Notes from the field.
Frameworks, post-mortems & takes on data, analytics & AI, written from engagements (not headlines). One or two pieces a month.
Why AI Pilots Stall Before Production
Most companies we talk to have run three or four AI pilots and shipped zero of them. The pattern behind that is consistent, fixable & almost never about the model.
How Much Does a Data Warehouse Migration Actually Cost?
The real answer is a range, and the range depends on five drivers you can estimate before talking to anyone. Here's how we scope it, what the hidden costs are, and when you shouldn't migrate at all.
Dashboards Nobody Opens: Diagnosing a Failed BI Rollout
The tool is almost never the problem. When dashboards go unused, the cause is upstream: undefined metrics, untrusted data, or answers to questions nobody asked. Here's how to tell which one you have.
The Modern Data Stack for Mid-Market Companies: What to Buy, What to Skip
You don't need twelve tools. A warehouse, ingestion, dbt & one BI tool cover ~90% of what a mid-market company needs. Here's the opinionated version, with rough monthly costs and the categories to deliberately skip.